In-stream ad (UniAD)

  • Integrating various interactive ads into video clips or movies at the right moment in a non-intrusive way, ROI of ad could be increased. For example when an actor drinks a beer in a certain scene of a drama, an overlay beer ad could be displayed. Viewers click on it and can get discount coupons directly within the scene.
  • New business model for Premium in-stream contents.

Content owners

  • Original video contents are edited without download and various new video contents are able to be produced on the web
  • ex: Boys over flowers (drama) - Daum TV Pot (publisher)
    • In case of the drama, more than 2,000 UCC clips are uploaded (about 12million viewed for 20 days).
    • In-stream ads are displayed on the UCC clips and the ad revenue is shared with the contents owner.

Advertisers

  • Innovative advertising platform to support various online promotion.
  • Effective statistical features for tracking and monitoring the ads.
  • Ads are easily spread to social networks such as Facebook and other viral channels through widget features.
  • Peak time can be analyzed and ad can be inserted into video clips at the right moment. So ROI is increased.

Users

  • Users can freely edit the original video clips on the web.
  • Users can produce their own UCC through easy-to-use editing web application, without expensive and complex professional editing tool.
  • Users will be able to share their favorite ads with their friends.