Educational marketing must simultaneously penetrate the different psychology of students who consume services and parents who pay for them.
Students respond to YouTube short forms and study tips, and parents verify blog performance information and place management indicators.
The key is to secure trust through securing long-tail keywords for each nearby school and linking structured data rather than simple surface exposure.

01

MAJUNG PRO

academy education
Marketing Core Strategy

Appeal to my strengths? No! Information that customers are looking for Yes!


Academy marketing presentation

academy advertisement, With real information that customers are looking for creates trust

Center of Marketing From discovering data-based long-tail keywords, Majung presents solutions and differentiation for the problem in question, providing customers with the information they are looking for and creating reasons why they should use us.

Search advertising marketing80%
Search advertising efficiency 80%
youtube marketing85%
youtube ads Efficiency 85%
SNS marketing60%
SNS advertising efficiency 60%

Because there are so many ways to do marketing, you must first choose the optimal direction that fits your business business model, product, and budget before proceeding.

why 90%of business operators
in marketing

Most agencies are fooled by 'show metrics' and throw away their money.
No reviews from exaggerated advertisers! No exaggerated characters!
Center of Marketing welcome AI Lab is AI + data + technologyWe operate by actively utilizing .
Anyone can see it, but Excuses from agencies that don't perform wellIf you're tired of
Now is the time to change the ‘level’ of marketing.

MASTER GROWTH CURVE Acceleration of sales upward trend
Target Reached

Average ROAS increased by 600%, advertising costs reduced by 45%.

AI Businesses that utilize the Lab’s system draw a sales increase curve of more than 240% on average.

02

MAJUNG PRO

why Center of Marketing AI Compliance with the Lab’s educational deliberation and Should you choose a technical marketing solution?

We systematically dualize the needs of parents and students and maximize the academy’s trust assets.

AI The Lab operates a smart architecture that allows search robots to immediately recognize trustworthiness (E-E-A-T) while complying with the Office of Education's advertising review and anti-prior learning regulations.

 

03

MAJUNG PRO

What is the growth hacking and practical application process for recruiting graduate students without wasting the academy budget?

Optimizing marketing budget through separation of dual-funnel datasets

By systematically mapping the visual influx of students and the text trust verification stages of parents, we prevent unnecessary budget waste and maximize conversion rates.

AI An academy that implemented marketing by applying a double funnel in the lab The academy that ran the general exposure advertisement Comparison of advertising cost indicators compared to annual sales

Center of Marketing AI Lab

Start brandingCenter of Marketing AI Lab
Sales: 50% / Advertising cost 50%
6th monthCenter of Marketing AI Lab
Sales: 60% / Advertising cost 40%
1st yearCenter of Marketing AI Lab
Sales: 75% / Advertising cost 25%

general business

Start brandinggeneral business
Sales: 50% / Advertising cost 50%
6th monthgeneral
Sales: 45% / Advertising cost 55%
1st yeargeneral
Sales: 35% / Advertising cost 65%






04

MAJUNG PRO

Why education marketing deliberation and inspection and local SEO Should I choose an implementation company that designs the technology at the same time?

NON-STOP execution from short form recognition to place/blog trust verification and final conversion to homepage

Unlike simple agencies, AI Lab has an educational guideline inspection process and AI We combine crawling response solutions to provide safe and sustainable performance.

marketing agency


Center of Marketing AI Lab is based on the Office of Education's advertising review standards and
Design E-E-A-T structured markup technology yourself
Directly controllable
Execution. no see.

Pre-inspection for violations of education law and prior learning review regulations!

Automatic indexing of long-tail local keywords by nearby school!

Double funnel-based one-click consultation reservation linkage!


Marketing that relies solely on portal exposure runs the risk of a sudden drop in rankings at any time.
Build a safe and permanent inflow asset by linking the homepage, which is an independent asset.





05

execution procedure

academy marketing process

Select and implement highly efficient media based on analysis data

Marketing Advertising Field

STEP 1: Analysis of competition around the academy and in its main field

By closely analyzing the treatment area, the exposure ranking of target keywords, and the marketing intensity of nearby academies, we set the optimal marketing direction with high risk and cost-effectiveness.

Marketing Advertising Traffic

STEP 2: Preliminary inspection of the Office of Education’s advertising laws and guidelines

Platform sanctions and administrative measures are prevented in advance by thoroughly inspecting in advance for exaggerated advertisements that induce prior learning or elements that violate deliberation.

Marketing Advertising Communication

STEP 3: Structured data (JSON-LD) technology setup

We design schema markup and structured data so that search robots can immediately recognize trust assets (E-E-A-T) such as the academy's location information and instructor's history.

Marketing Advertising Strategy

STEP 4: Local long tail by school keyword advertising execution

We run precise targeting advertisements by discovering highly efficient long-tail keywords that combine the names of nearby elementary, middle, and high schools with specific academic records (analysis of previous exams, comparison of supplementary textbooks, etc.).

Marketing Advertising Specialist

STEP 5: Place and informative blog exposure operation

Based on the previous exam trend report for each school required by parents, we target exposure to Naver Smart Block and set up a local place that maximizes the inflow of the map area.

Marketing Advertising Custom

STEP 6: Operating a dual-funnel linked reservation website

We link the free level test and reservation funnel so that students and parents who come in from various media can make consultation reservations without leaving.

Service Key Efficiency Information and Frequently Asked Questions

Targets and targets for each academy and education marketing channel AI Technology Optimization Strategy
Category Student Perspective (Funnel) Parent Perspective (Trust Verification) AI Technology-based optimization Final consensus draft (30 characters)
target positioning Preparation for grades and study tips Thorough close management system Dualization of funnel by cognitive stage Simultaneously targeting consumers and payers
local place Check store locations recommended by friends Search for supplementary textbook information by school Nearby schools keyword schema mapping Each school within a 1km radius takes precedence in the index
Blog / Cafe View analysis of exam questions Director’s education philosophy and attendance feed Question-and-answer format structured parsing Dominate school district long-tail keywords
YouTube / Short Form Super-fast problem solving in 15 seconds Instructor expertise and class atmosphere Voice indexing vector dataization Audio script-based exposure
AEO / GEO response Learning Q&A Real-time Quotes Search for academy evaluation data sources JSON-LD structured data format Take the lead in artificial intelligence search optimization
conversion mechanism Encourage application for free level test Check performance improvement case data Analysis of behavior logs on website Build a one-click reservation consultation funnel
risk control Harmful filtering and inspection processing Prevent exaggeration by inducing prior learning Check text for platform policy violations Safety design that complies with training review standards

Intuitive summary answers to frequently asked questions

Q. What should a local academy do to gain a competitive advantage among large academies in recruiting students?

A. Columns analyzing past exam questions for each local elementary, middle, and high school should be exposed on blogs and places, and smart place optimization for local parents should be prioritized.

Q How to simultaneously satisfy the different educational search needs of parents and students?

Students should be attracted through interesting study tips from YouTube and short-form content, and parents should be persuaded with specific management performance data from blogs and homepages.

Q What is the most efficient way to prevent unnecessary budget waste when conducting education and academy marketing?

Rather than simple top exposure, you need to discover detailed long-tail keywords combined with nearby school names and run precise target advertisements to prevent unnecessary budget waste.

Q Google or Naver AI What should I do to ensure that my academy’s information and expertise are recommended first in search engines?

By linking JSON-LD schema structured data that proves expertise, such as instructor biographies and curriculum, to the official website AI We need to increase our search engine collection rate.

Q What is the secret to preventing parents from leaving the academy's website and registering for counseling?

The key is to be able to immediately view the past exam analysis report compared to previous grades for each nearby school without complicated procedures, and to be connected to a one-click reservation consultation funnel.

Why do specialized teams in each industry achieve overwhelming results in marketing?

We speak the ‘language of the field’ rather than marketing terms.

A team of experts who delve as deeply into your business as we do will deliver overwhelming results.

hospital professional team medical advertisingFull compliance with the law

Customized treatment for each treatment subject by analyzing the inflow of new patients AI Implement blog and place strategy.

Legal/Professional Team Strengthening expertise indicators

We build expertise and reliability at the same time by effectively processing winning precedents in compliance with the Attorney General's Law.

Financial Professional Team High-involvement product conversion optimization

Increase conversion rates by persuading high-involvement targets such as loans, insurance, and stocks with professional content based on certification.

F&B Place Team Top 0.1% of local restaurants

It is a powerful location-based solution that drives actual visits through review mining and store identity analysis.

Education/Academy Specialized Team Student recruitment targeting

We implement a sophisticated keyword preoccupation strategy that penetrates the educational needs of parents and students, such as academies and online lectures.

the center of marketing What is the reason for the difference in DNA performance?

It proves the strong execution ability that produces actual results rather than simply acting as an agency.

AI SEO AEO
Optimization
Maximize search engine visibility

Technical aspects of the homepage and web area SEOWow backlink Achieve top exposure to key keywords through optimization.

keyword
advertising team
Data-based precision targeting

Maximize advertising efficiency by selecting valid traffic and identifying competitors through big data analysis.

viral
marketing team
Perfect execution of portal marketing

We explosively increase brand awareness through blogs, cafes, and SNS optimization manuscripts and execution processes.

partnership
marketing team
Extensive media infrastructure

We create maximum cost-effectiveness through search advertising, optimization of various affiliated media, and self-execution infrastructure.

Let’s take a look at a summary of frequently asked questions (Q&A) to help you make decisions before implementing academy marketing.

When establishing consulting and marketing strategies for an academy, are separate costs incurred during the initial consultation or diagnosis stage?

There is no cost whatsoever.
AI The lab analyzes the current marketing status of local academies and the distribution of nearby schools to fill in any gaps and achieve overall balance.
If anything, it's only the CEO's time.

Is it possible to run a marketing agency at all academies without restrictions on educational fields (mathematics, English, Korean, entrance exams, arts and physical education, etc.)?

of course!
We have dedicated teams in each field, including tutoring academies, entrance exam academies, arts and physical education academies, and self-study academies.
The Office of Education's advertising review standards and regulations prohibiting prior learning are thoroughly reviewed and safely enforced.

What is the budget structure among large franchise academies to minimize cost burden and achieve high student intake efficiency?

Long-tail keywords tailored to nearby schools should be discovered through analysis rather than simple top exposure.
Even with a small budget, you can achieve a high conversion rate by targeting parents in your school district.
If there is no ongoing marketing efficiency, it will definitely be more effective in increasing student enrollment than it is now!

What are the detailed procedures from matching with the academy's specialized marketing team to review and final student registration?

01. Analysis of academy brand and surrounding school grades
02. Education Office advertisement review and guideline pre-screening
03. Dual funnel (short form for students, place/blog for parents) setup
04. Naver Smart Place schema mapping and local indexing
05. Conversion rate improvement feedback based on real-time behavior logs
To become a business partner with consistency and expertiseIt responds sensitively to changes in logic and trends.
AI What differentiates Lab from other companies?
yes. I can confidently say that it is definitely different.
AI Lab is a technical, not an agency SEOand is an implementation company that directly operates the education review and inspection module.
Directly controls short-form voice indexing for student intake and local place linking technology for parent verification.

01. SEO Optimization (homepage)
02. viral marketing (blog, cafe, etc.)
03. Place (Map) Keyword Management
04. Keyword Search Ads Target and Design
05. Video editing and brand YouTube channel management
We are directly identifying and executing the logic.

We can promise you that we will proceed in a reasonable and professional manner.
You only get paid for the amount of work you do.
It can be implemented at a relatively reasonable cost compared to an agency.
We are looking for a long-term business partner.
Is customized consulting available depending on the course and size of the academy?
Yes it is possible.
There are differences in how consumers search for products in each business field, and there are differences in efficient marketing directions for each budget.

Local tutoring academy
Basic - targeting Keyword search advertisement + Brand Blog + Local Place Management + place advertising etc. recommended
Premium - YouTube channel operation + brand SNS channel management + 2 or more brand blogs + targeting Keyword search advertisement + Local place management + Home page SEO + Region-based app advertising (Carrot Market, etc.) + Mom Cafe viral recommended

Arts and physical education and academy
Basic - Local Place Management + Targeting Keyword search advertisement + blog Experience group, Recommended by reporters, etc.
Premium - place advertising + blog Experience group, reporters + targeting Keyword search advertisement + Local place management + SNS feed marketing, etc. recommendations

Large entrance exam academy
Basic - targeting Keyword search advertisement + Brand Blog + Local Place Management + place advertising etc. recommended
Premium - YouTube channel operation + brand SNS channel management + 2 or more brand blogs + targeting Keyword search advertisement + Local place management + Home page SEO + Cafe partnership viral + Recommendations for intellectual marketing + media reports, etc.

online lecture
Basic - SNS targeted advertisement + YouTube ledger branding video + cafe partnership viral recommended
Premium - Regular operation of YouTube channel + Facebook/Instagram sponsored advertisement + Google banner advertising + Naver Power Link + CPA DB Marketing and recommendations for building a reservation funnel.

Each must proceed Marketing Channels, BudgetWe will help you proceed accordingly.
However, even if you do one, the results will vary depending on the differences in details.
We create big changes by paying attention to details in a direction that fits the trend. Long-term sales increase! Advertising costs DOWN!

Education Marketing Service details

Education and academy marketing Optimization matrix by key control area

critical control area analyst perspective Marketer Perspective developer perspective agreed upon optimization plan
Target separation and dualization Student and parent behavior log analysis Separation of appeals tailored to the decision maker Tracking Cookies and Pixel Data Separate dual-funnel datasets
local place Radius Organic Keyword Tracking Exposure of school district base information Naver Map API refinement Hyperlocal information indexing
Trust Asset (EEAT) Verification of passing statistical data Instructor history and curriculum Automatic parsing of JSON-LD schema Structured data-based proof
YouTube / Short Form Bounce rate-based section analysis Lesson Samples and Tips Content Video indexing tag matching Voice recognition optimized video placement
AEO / GEO response Department citation source pattern analysis AI Preempt search answer snippets Apply semantic question answer format Text conversion for artificial intelligence answers
risk control Monitoring violations of prior learning advertising Review of performance improvement exaggeration phrases Abnormal traffic filtering response Designed to comply with training guidelines
long term management Length of stay regression analysis feedback Prepare a platform for safe communication with parents Notification service module source integration Parent-safe communication funnel linkage

Strong educational deliberation regulations for academy marketing and YMYL/E-E-A-T search engine operation mechanism

Educational marketing can prevent regulatory risks and portal sanctions only by securing the trust of students and parents while also strictly complying with the Office of Education's advertising review guidelines (prohibition of prior learning and regulation of false and exaggerated advertising).

  • Dividing the needs of parents and students: Students want intuitive tips and learning motivation through mobile devices, but parents, who are the payment authority, carefully compare detailed curriculum and objective grade change data to evaluate reliability.
  • local SEO Place first: Parents are very concerned about their children's safe transportation to school and the district's reputation, so optimizing places based on keywords for nearby schools within a 1km radius is a key indicator of early exposure.
  • AEO/GEO Search Optimization: Recently, search engine chatbots (AI Recommendation engine) verifies the data integrity of the instructor's professional history (E-E-A-T) and location information indexed on the homepage and lists them as the top recommended source.

Self-Refined: Prevents the risk of violating the Board of Education’s deliberation

Existing agencies' indiscriminate top exposure or simple ranking-guaranteed advertising carries a very high risk of disciplinary action against exaggerated advertising and violation of the law prohibiting prior learning. AI The Lab operates a legal content scanning engine to accumulate only safe and trusted assets that comply with the Office of Education's guidelines.

education marketing Fatal limitations of each space and intrinsic value of the homepage

marketing paper The essential reason why agencies emphasize the homepage Fatal limitations of Place/Blog/YouTube Division of key roles by platform Final Cumulative Value (within 30 characters)
own homepage The only independent asset you can control Regardless of portal regulations and logic changes Method validation and final conversion hub Vicious cycle defense centered on portal destination
Naver Place Inducing local-based high-speed native inflow Risk of abusing filtering and ranking plunge Radius center initial recognition and location guidance Acquisition of search signals centered on school district bases
Blog (Naver) Education analysis information by parent search intent Judgment of low quality and sanctions for commercial writing Detailed textbook analysis and reliability supplementation Smart Block exposure pattern tracking operation
YouTube (video) Demonstrate instructor expertise and share class tips Production costs are high and the conversion path is long. Instructor impression (EEAT) visualization paper Parent trust index vertically rising

Architecture and independent capitalization strategy starting from nothing

In order to secure long-term recruitment and exposure in a battleground where nearby elementary, middle, and high schools are concentrated, it is necessary to have an independent architecture (official website-based funnel) that is not affected by changes in portal logic.

  • Local indexing by school: The names of schools (e.g., OO middle school, OO high school) within a 1km radius of attendance and past exam analysis content are converted into long-tail keywords, and independent papers are automatically indexed programmatically.
  • Student influx trigger (short form/AI): mobile search and AI Set up short-form video indexing tags for students who are familiar with answering questions, AI Build crawlers to parse voice data scripts on the fly.
  • Cross-validation and smart calls: After students watch YouTube/short form, parents go through the place or blog to ultimately verify the structured data and reliability of the academy website and convert to one-click consultation.

Self-Refined: Silo Structure Distributed Target Strategy

If you simply advertise the entire academy in one place, you can use Naver Smart Block or AI You will be completely excluded from exposure to search answers. By setting up report trend analysis pages for each target school in an independent silo structure, we maximize the exposure of each detailed search and compensate for the bounce rate.

Education Marketing Frequently Asked Questions

Q: What should a local academy do to gain a competitive advantage among large academies in recruiting students?

A: Columns analyzing past exam questions for each local elementary, middle, and high school should be exposed on blogs and places, and the optimization of smart places targeting local parents should take precedence.

Q: How to simultaneously satisfy the different educational search needs of parents and students?

A: Students should be attracted through interesting study tips from YouTube and short-form content, and parents should be persuaded with specific management performance data from blogs and homepages.

Q: What is the most efficient way to prevent unnecessary budget waste when conducting education and academy marketing?

A: Rather than simple top exposure, you need to discover detailed long-tail keywords combined with nearby school names and run precise target advertisements to prevent unnecessary budget waste.

Q: Google or Naver AI What should I do to ensure that my academy’s information and expertise are recommended first in search engines?

A: By linking JSON-LD schema structured data that proves expertise, such as instructor biographies and curriculum, to the official website AI We need to increase our search engine collection rate.

Q: What is the secret to preventing parents from leaving the academy's website and registering for counseling?

A: The key is to be able to immediately view the past exam analysis report compared to previous grades for each nearby school without complicated procedures, and to be connected to a one-click reservation consultation funnel.