Advertising budget planning: optimal marketing mix without waste | Center of Marketing
🏠 Home 🎛️Media Mix 💰 ROAS management 📞Budget Diagnosis

BUDGET PLANNING

They say they spend a lot of money on advertising
Will sales go up?

What is important is not the total amount but the ‘ratio’.
Suitable for industry and target Golden RatioThe budget must be distributed accordingly.

advertising budget portfolio

1. Optimal portfolio by budget size

monthly budget Recommended Strategy (Focus) Proportion (Search: SNS: Viral)
Less than 1 million won
(small business owner)		 Precision targeting (survival)
Focus on region-based detailed keywords		 70:0:30 (blog)
Around 5 million won
(Growth period)		 Spread (Scale-up)
Induce repeat visits through additional retargeting (DA)		 50 : 30 : 20
More than 10 million won
(Branding)		 brand awareness
Video advertising and large media execution		 30 : 40 : 30

2. Safety device (Filtering) to prevent budget waste

🛑 Set daily budget limits:
Avoid accidents where you accidentally add an extra 0 and end up losing your monthly budget in just one day.

🛑 OFF time settings:
Let your budget rest while your customers are sleeping. (Varies by industry)

The heart of marketing, 5 formulas for success

This is AI Lab’s core philosophy for sustainable growth.

sustainable branding

1. Sustainable branding

No more “flashy advertising”! If you only focus on top exposure, the moment your advertising costs stop, your customers will disappear. With solid branding that becomes an asset over time, we create a store that customers visit even without advertising.

Detailed, practical keywords

2. Practical detailed keywords

Instead of expensive representative keywords, we discover long-tail keywords with specific needs, such as “quiet pasta restaurant in 00-dong.” People who use these search terms are real purchasing customers.

smart filtering

3. Smart filtering

The system protects against competitors' intentional clicks and the influx of imaginary numbers without purchase intent 24 hours a day. We prevent even a single penny of your precious advertising money from being wasted.

One source multi-use

4. One Source Multi-Use (OSMU)

It would be a waste to only use well-made content on a blog. It spreads in all directions, including Instagram, YouTube, and cafes, creating maximum exposure with little effort.

Data-driven analysis

5. Data-based analysis

It is not a feeling that “it seems like it will work”, but only data to prove it. Analyze your funnels and conversion rates to bring in the most guests at the lowest cost.

Content Tree Strategy

6. Content tree strategy

Plan content in a tree structure by appropriately mixing long-tail keywords and main keywords and then systematically operate the content.

Budget, just do what you set out.

We will design the most efficient media mix for free.

Media Mix Proposal