Brand search advertising: The beginning of a premium brand | Center of Marketing
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PREMIUM BRANDING

Enter our name in the search bar
The moment I typed

Customers already know us and come to us.
The first screen to show them, ‘Branded packaging’ rather than plain textIt must be.

Brand search ad example

1. Long tail effect of brand search advertising?

Brand search ads don’t just show the ‘name’.
“Brand name + reviews”, “Brand name + price”, “Brand name + event” etc.
We build thorough trust by covering a variety of detailed keyword combinations (long-tail).

2. Brand advertising efficiency seen through data

Category General power link Brand search advertisement
Click through rate (CTR) 1~3% 15~30% (overwhelming)
image exposure Impossible (text-oriented) Available (banner, video use)
OSMU integration Simple link movement Blogs, cafes, Instagram, etc.
Various channel tab menus Configurable

The heart of marketing, 5 formulas for success

This is AI Lab’s core philosophy for sustainable growth.

sustainable branding

1. Sustainable branding

No more “flashy advertising”! If you only focus on top exposure, the moment your advertising costs stop, your customers will disappear. With solid branding that becomes an asset over time, we create a store that customers visit even without advertising.

Detailed, practical keywords

2. Practical detailed keywords

Instead of expensive representative keywords, we discover long-tail keywords with specific needs, such as “quiet pasta restaurant in 00-dong.” People who use these search terms are real purchasing customers.

smart filtering

3. Smart filtering

The system protects against competitors' intentional clicks and the influx of imaginary numbers without purchase intent 24 hours a day. We prevent even a single penny of your precious advertising money from being wasted.

One source multi-use

4. One Source Multi-Use (OSMU)

It would be a waste to only use well-made content on a blog. It spreads in all directions, including Instagram, YouTube, and cafes, creating maximum exposure with little effort.

Data-driven analysis

5. Data-based analysis

It is not a feeling that “it seems like it will work”, but only data to prove it. Analyze your funnels and conversion rates to bring in the most guests at the lowest cost.

Content Tree Strategy

6. Content tree strategy

Plan content in a tree structure by appropriately mixing long-tail keywords and main keywords and then systematically operate the content.

Increase the value of your brand

We carefully plan not only images but also every single phrase.

Brand advertising planning