Keyword Marketing: The Power of Understanding Search Intent | Center of Marketing
🏠 Home 🧠 Search intent 🦕 Long Tail 📞 Keyword consultation

KEYWORD STRATEGY

Customers are not ‘products’
Search for ‘solution’

People who search for “acne cosmetics” do not want cosmetics;
“The desire to have clean skin”I have .

Keyword analysis process

1. Identify search intent

🔍 Information search type:
“Causes of Acne”, “How to Improve Your Skin” (Access to blog content)

💳 Purchase type (Transaction):
“Acne foam cleansing recommendation”, “Cica cream price” (access through shopping search/power link)

2. AI Lab of long tail keywords

Category Representative keyword (Head) Long tail keywords (Tail)
competitive intensity Very high (red ocean) Low (blue ocean)
click cost Expensive (CPC 5,000 won↑) Cheap (CPC 70 won~)
conversion rate Low (lots of window shopping) Very high (obvious)

The heart of marketing, 5 formulas for success

This is AI Lab’s core philosophy for sustainable growth.

sustainable branding

1. Sustainable branding

No more “flashy advertising”! If you only focus on top exposure, the moment your advertising costs stop, your customers will disappear. With solid branding that becomes an asset over time, we create a store that customers visit even without advertising.

Detailed, practical keywords

2. Practical detailed keywords

Instead of expensive representative keywords, we discover long-tail keywords with specific needs, such as “quiet pasta restaurant in 00-dong.” People who use these search terms are real purchasing customers.

smart filtering

3. Smart filtering

The system protects against competitors' intentional clicks and the influx of imaginary numbers without purchase intent 24 hours a day. We prevent even a single penny of your precious advertising money from being wasted.

One source multi-use

4. One Source Multi-Use (OSMU)

It would be a waste to only use well-made content on a blog. It spreads in all directions, including Instagram, YouTube, and cafes, creating maximum exposure with little effort.

Data-driven analysis

5. Data-based analysis

It is not a feeling that “it seems like it will work”, but only data to prove it. Analyze your funnels and conversion rates to bring in the most guests at the lowest cost.

Content Tree Strategy

6. Content tree strategy

Plan content in a tree structure by appropriately mixing long-tail keywords and main keywords and then systematically operate the content.

Keywords, we will find it for you

We will select a list of golden keywords for each industry for free.

keyword consulting