Naver Search Advertising Analysis: Finding Sales Hidden in Data | Center of Marketing
🏠 Home 🚧 Bottleneck 🧪 A/B testing 📞 Performance Diagnosis

DATA ANALYSIS

In a bottomless hole
Aren't you pouring water?

You advertise hard to bring in customers, but what if they all disappear from the website?
exact departure pointYou have to find it and close the hole to increase sales.

data analysis graph

1. Find the ‘bottleneck’ that is holding back sales

CASE 1: Lots of exposure but no clicks?
→ This is a problem. Advertisement text (T&D)is not attractive.

CASE 2: Lots of clicks but no payments?
→ This is a problem. Detail page/priceis not competitive or payment is inconvenient.

SOLUTION:
Divide the data into each stage (funnel) and diagnose where the problem is.

2. Constant improvement, A/B testing

Experimental group A Experimental group B Result (Winner)
“Buy now and get 50% discount” “1+1 benefit is about to end” B (click-through rate 1.5 times higher)
White background thumbnail yellow border thumbnail B (increased attention)

The heart of marketing, 5 formulas for success

This is AI Lab’s core philosophy for sustainable growth.

sustainable branding

1. Sustainable branding

No more “flashy advertising”! If you only focus on top exposure, the moment your advertising costs stop, your customers will disappear. With solid branding that becomes an asset over time, we create a store that customers visit even without advertising.

Detailed, practical keywords

2. Practical detailed keywords

Instead of expensive representative keywords, we discover long-tail keywords with specific needs, such as “quiet pasta restaurant in 00-dong.” People who use these search terms are real purchasing customers.

smart filtering

3. Smart filtering

The system protects against competitors' intentional clicks and the influx of imaginary numbers without purchase intent 24 hours a day. We prevent even a single penny of your precious advertising money from being wasted.

One source multi-use

4. One Source Multi-Use (OSMU)

It would be a waste to only use well-made content on a blog. It spreads in all directions, including Instagram, YouTube, and cafes, creating maximum exposure with little effort.

Data-driven analysis

5. Data-based analysis

It is not a feeling that “it seems like it will work”, but only data to prove it. Analyze your funnels and conversion rates to bring in the most guests at the lowest cost.

Content Tree Strategy

6. Content tree strategy

Plan content in a tree structure by appropriately mixing long-tail keywords and main keywords and then systematically operate the content.

My site, what is its score?

We clearly analyze why visitors leave.

Apply for precise analysis