Naver Keyword Search Advertising: From Basics to Practice | Center of Marketing
🏠 Home 🏗️Understanding the structure ⚙️ Setting strategy 📞 Start advertising

POWERLINK BASICS

Search ads, just sign up
Can I just put money in?

Campaigns, ad groups, keywords, materials... Are you stuck on terminology?
If you don't structure it properly There is no management and money is leaking out.

Advertising system structure

1. Account Structure ‘Golden Division’ (Grouping)

📂 Separate PC group vs mobile group:
Since the exposure screen and bid price are different for each device, it must be broken down to make fine adjustments.

📂 Separation by region (Local):
If the product is not delivered nationwide, we divide it into groups so that it is exposed only to our store's commercial area.

2. Setting secret to increase quality index

element Bad example (low quality) Good example (increased quality)
Keyword-material correlation The same phrase is displayed for all keywords Match answer-type phrases to question-type keywords and price phrases to price keywords.
Landing page URL Unconditionally links to the main page Direct link to the detailed page of the product/service

The heart of marketing, 5 formulas for success

This is AI Lab’s core philosophy for sustainable growth.

sustainable branding

1. Sustainable branding

No more “flashy advertising”! If you only focus on top exposure, the moment your advertising costs stop, your customers will disappear. With solid branding that becomes an asset over time, we create a store that customers visit even without advertising.

Detailed, practical keywords

2. Practical detailed keywords

Instead of expensive representative keywords, we discover long-tail keywords with specific needs, such as “quiet pasta restaurant in 00-dong.” People who use these search terms are real purchasing customers.

smart filtering

3. Smart filtering

The system protects against competitors' intentional clicks and the influx of imaginary numbers without purchase intent 24 hours a day. We prevent even a single penny of your precious advertising money from being wasted.

One source multi-use

4. One Source Multi-Use (OSMU)

It would be a waste to only use well-made content on a blog. It spreads in all directions, including Instagram, YouTube, and cafes, creating maximum exposure with little effort.

Data-driven analysis

5. Data-based analysis

It is not a feeling that “it seems like it will work”, but only data to prove it. Analyze your funnels and conversion rates to bring in the most guests at the lowest cost.

Content Tree Strategy

6. Content tree strategy

Plan content in a tree structure by appropriately mixing long-tail keywords and main keywords and then systematically operate the content.

Difficult and complex settings, please leave it to us.

Even if you do the initial setup well, you can save 20% of your advertising costs.

Optimization setting request