Naver Keyword Price Table: What is the average advertising cost in my industry? | Center of Marketing
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KEYWORD COST

“How much is this keyword?
Do you take first place?"

There is no price tag attached to each keyword. It's a real-time auction.
But Average successful bid price (fair price)definitely exists.

Keyword Cost Analysis

1. Examples of average click cost (CPC) by major industry

Industry Main keyword (based on 1st place) Recommended detailed keywords (cost-effectiveness)
designated driver 10,000 won↑ (very expensive) (Local name)+Quick delivery (KRW 2,000)
dentistry 20,000 won↑ (based on Gangnam) (Neighborhood name) + Wisdom tooth extraction (3,000 won)
flower delivery 8,000 won↑ 100-day flower gift for girlfriend (1,500 won)

2. Is it best to avoid expensive keywords?

⚠️ Don’t blindly avoid:
Expensive keywords are that much High search volume and explosive demandIt means. If your budget allows, it is recommended to execute a small amount for ‘branding’ purposes.

✅ Mix strategy (Mix):
The key is to lower the average unit price by mixing representative keywords (20%) + detailed keywords (80%).

The heart of marketing, 5 formulas for success

This is AI Lab’s core philosophy for sustainable growth.

sustainable branding

1. Sustainable branding

No more “flashy advertising”! If you only focus on top exposure, the moment your advertising costs stop, your customers will disappear. With solid branding that becomes an asset over time, we create a store that customers visit even without advertising.

Detailed, practical keywords

2. Practical detailed keywords

Instead of expensive representative keywords, we discover long-tail keywords with specific needs, such as “quiet pasta restaurant in 00-dong.” People who use these search terms are real purchasing customers.

smart filtering

3. Smart filtering

The system protects against competitors' intentional clicks and the influx of imaginary numbers without purchase intent 24 hours a day. We prevent even a single penny of your precious advertising money from being wasted.

One source multi-use

4. One Source Multi-Use (OSMU)

It would be a waste to only use well-made content on a blog. It spreads in all directions, including Instagram, YouTube, and cafes, creating maximum exposure with little effort.

Data-driven analysis

5. Data-based analysis

It is not a feeling that “it seems like it will work”, but only data to prove it. Analyze your funnels and conversion rates to bring in the most guests at the lowest cost.

Content Tree Strategy

6. Content tree strategy

Plan content in a tree structure by appropriately mixing long-tail keywords and main keywords and then systematically operate the content.

Get an estimate for your industry

We will calculate how much exposure you can get with just 0 million won per month.

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