Naver Power Link Price: How to increase effectiveness without foaming | Center of Marketing

COST EFFICIENCY

Trying to be first only with money
It's sewage.

Naver doesn't just like people who pay a lot of money.
‘Good quality advertising’Provides discount benefits. This is the key.

advertising bidding competition

1. ‘Quality index’ that reduces advertising costs

The quality index is displayed in spaces 1 to 7. (7 spaces are full score)

⚠️ What if it’s less than 4 spaces?
than others Pay high money and get low rankingsIt's getting caught. (Hogang state)

✅ What if you make 7 spaces?
than competitors Even if I pay less, my ad is higher It pops up.

2. Differential bidding strategy by time zone

time zone strategy reason
Commute hours (07-09:00) Increase bid (Aggressive) Mobile search volume surges, faster purchase decisions
Lunch time (12-13:00) Maintain bid (Normal) Focus on light information exploration
Early morning hours (02-05 am) Bid down/OFF Less competition but lower conversion rates

The heart of marketing, 5 formulas for success

This is AI Lab’s core philosophy for sustainable growth.

sustainable branding

1. Sustainable branding

No more “flashy advertising”! If you only focus on top exposure, the moment your advertising costs stop, your customers will disappear. With solid branding that becomes an asset over time, we create a store that customers visit even without advertising.

Detailed, practical keywords

2. Practical detailed keywords

Instead of expensive representative keywords, we discover long-tail keywords with specific needs, such as “quiet pasta restaurant in 00-dong.” People who use these search terms are real purchasing customers.

smart filtering

3. Smart filtering

The system protects against competitors' intentional clicks and the influx of imaginary numbers without purchase intent 24 hours a day. We prevent even a single penny of your precious advertising money from being wasted.

One source multi-use

4. One Source Multi-Use (OSMU)

It would be a waste to only use well-made content on a blog. It spreads in all directions, including Instagram, YouTube, and cafes, creating maximum exposure with little effort.

Data-driven analysis

5. Data-based analysis

It is not a feeling that “it seems like it will work”, but only data to prove it. Analyze your funnels and conversion rates to bring in the most guests at the lowest cost.

Content Tree Strategy

6. Content tree strategy

Plan content in a tree structure by appropriately mixing long-tail keywords and main keywords and then systematically operate the content.

Advertising cost diet, we will help you

Check everything from quality index diagnosis to bidding strategy for free.

Advertising cost reduction consultation