COST EFFICIENCY
Trying to be first only with money
It's sewage.
Naver doesn't just like people who pay a lot of money.
‘Good quality advertising’Provides discount benefits. This is the key.
1. ‘Quality index’ that reduces advertising costs
The quality index is displayed in spaces 1 to 7. (7 spaces are full score)
⚠️ What if it’s less than 4 spaces?
than others Pay high money and get low rankingsIt's getting caught. (Hogang state)
✅ What if you make 7 spaces?
than competitors Even if I pay less, my ad is higher It pops up.
2. Differential bidding strategy by time zone
| time zone | strategy | reason |
|---|---|---|
| Commute hours (07-09:00) | Increase bid (Aggressive) | Mobile search volume surges, faster purchase decisions |
| Lunch time (12-13:00) | Maintain bid (Normal) | Focus on light information exploration |
| Early morning hours (02-05 am) | Bid down/OFF | Less competition but lower conversion rates |
The heart of marketing, 5 formulas for success
This is AI Lab’s core philosophy for sustainable growth.
1. Sustainable branding
No more “flashy advertising”! If you only focus on top exposure, the moment your advertising costs stop, your customers will disappear. With solid branding that becomes an asset over time, we create a store that customers visit even without advertising.
2. Practical detailed keywords
Instead of expensive representative keywords, we discover long-tail keywords with specific needs, such as “quiet pasta restaurant in 00-dong.” People who use these search terms are real purchasing customers.
3. Smart filtering
The system protects against competitors' intentional clicks and the influx of imaginary numbers without purchase intent 24 hours a day. We prevent even a single penny of your precious advertising money from being wasted.
4. One Source Multi-Use (OSMU)
It would be a waste to only use well-made content on a blog. It spreads in all directions, including Instagram, YouTube, and cafes, creating maximum exposure with little effort.
5. Data-based analysis
It is not a feeling that “it seems like it will work”, but only data to prove it. Analyze your funnels and conversion rates to bring in the most guests at the lowest cost.
6. Content tree strategy
Plan content in a tree structure by appropriately mixing long-tail keywords and main keywords and then systematically operate the content.
Advertising cost diet, we will help you
Check everything from quality index diagnosis to bidding strategy for free.
Advertising cost reduction consultation