Shopping Mall Marketing: Secrets to Increase Purchase Conversion Rate (CVR) | Center of Marketing
🏠 Home 🖼️Detail page ⭐ Review management 📞Sales Diagnosis

E-COMMERCE GROWTH

I came in with advertising money.
I'm leaving in 3 seconds

Customers are cool. On the first screen of the details page 'Solve my problem'If it doesn't show, press Back.
What is more important than the influx 'persuasion'no see.

Shopping mall purchase process

1. The rule of selling detailed pages (using GIF)

❌ Static text/image:
“Powerful suction power” (I wouldn’t believe it if you just wrote it in words)

⭕ Dynamic GIFs:
Place a 3-second gif of a heavy bowling ball being sucked up at the top.
One piece of evidence is stronger than a thousand words to open your wallet.

2. Reviews are the ‘second detailed page’

Customers are more important than the boss’s words What other customers saidI believe more. Top exposure of the photo review is essential.

strategy action plan
Inducing photo reviews Insert event banner “Free Starbucks coupon when writing a photo review”
Best review selection Honest positive reviews that include shortcomings are fixed as ‘Best’ (Reliability ▲)
Comment Communication The owner himself writes thoughtful comments on all reviews.

The heart of marketing, 5 formulas for success

This is AI Lab’s core philosophy for sustainable growth.

sustainable branding

1. Sustainable branding

No more “flashy advertising”! If you only focus on top exposure, the moment your advertising costs stop, your customers will disappear. With solid branding that becomes an asset over time, we create a store that customers visit even without advertising.

Detailed, practical keywords

2. Practical detailed keywords

Instead of expensive representative keywords, we discover long-tail keywords with specific needs, such as “quiet pasta restaurant in 00-dong.” People who use these search terms are real purchasing customers.

smart filtering

3. Smart filtering

The system protects against competitors' intentional clicks and the influx of imaginary numbers without purchase intent 24 hours a day. We prevent even a single penny of your precious advertising money from being wasted.

One source multi-use

4. One Source Multi-Use (OSMU)

It would be a waste to only use well-made content on a blog. It spreads in all directions, including Instagram, YouTube, and cafes, creating maximum exposure with little effort.

Data-driven analysis

5. Data-based analysis

It is not a feeling that “it seems like it will work”, but only data to prove it. Analyze your funnels and conversion rates to bring in the most guests at the lowest cost.

Content Tree Strategy

6. Content tree strategy

Plan content in a tree structure by appropriately mixing long-tail keywords and main keywords and then systematically operate the content.

Are sales stagnant?

Solve everything from detailed page planning to ad settings all at once.

Shopping mall marketing consultation