How to use search advertising tools: A pickaxe that digs up golden keywords | Center of Marketing
🏠 Home ⛏️Excavation method 📈 Analysis Method 📞 Keyword extraction

KEYWORD TOOL

ads manager page,
Are you just going to see the bill?

There is a huge amount of data hidden in the ‘Keyword Tool��� menu.
Monthly searches, clicks, competition level... DataWhoever reads controls the market.

Keyword tool screen

1. Mining hidden keywords

💡 Search related keywords:
Just enter "Gangnam Restaurant" and Naver will automatically recommend 100 restaurants, including "Gangnam Date" and "Sinnonhyeon Station Restaurant."

💡 Seasonal keyword prediction:
Looking at the past year's data ‘When will search volume explode?’(ex. CSAT gifts can be announced in advance starting in October).

2. PC vs mobile ratio analysis

Industry PC search proportion Mobile search proportion strategy
Legal/Tax (B2B) 50~60% (high) 40~50% PC Power Link exposure at the top is important (search during work)
Restaurant/Beauty (B2C) less than 10% More than 90% (overwhelming) Mobile integrated search and top exposure on maps required

The heart of marketing, 5 formulas for success

This is AI Lab’s core philosophy for sustainable growth.

sustainable branding

1. Sustainable branding

No more “flashy advertising”! If you only focus on top exposure, the moment your advertising costs stop, your customers will disappear. With solid branding that becomes an asset over time, we create a store that customers visit even without advertising.

Detailed, practical keywords

2. Practical detailed keywords

Instead of expensive representative keywords, we discover long-tail keywords with specific needs, such as “quiet pasta restaurant in 00-dong.” People who use these search terms are real purchasing customers.

smart filtering

3. Smart filtering

The system protects against competitors' intentional clicks and the influx of imaginary numbers without purchase intent 24 hours a day. We prevent even a single penny of your precious advertising money from being wasted.

One source multi-use

4. One Source Multi-Use (OSMU)

It would be a waste to only use well-made content on a blog. It spreads in all directions, including Instagram, YouTube, and cafes, creating maximum exposure with little effort.

Data-driven analysis

5. Data-based analysis

It is not a feeling that “it seems like it will work”, but only data to prove it. Analyze your funnels and conversion rates to bring in the most guests at the lowest cost.

Content Tree Strategy

6. Content tree strategy

Plan content in a tree structure by appropriately mixing long-tail keywords and main keywords and then systematically operate the content.

We will find golden keywords for you.

A honey pot keyword that only we can use, although our competitors don't know about it.

Keyword discovery request