Startup Marketing: How to Grow Lean | Center of Marketing
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STARTUP GROWTH

Before making a product
Should we start with advertising?

Yes, that's right. Once you've created and marketed the perfect product, it's too late.
First verify market response (demand) through advertisingThis is the way to reduce risk.

Startup growth graph

1. Find PMF (Product-Market Fit) through search advertising

We display three key features of our product with different advertising copy.
Phrases with the highest click-through ratesThis is the feature that customers really want.
(Critical help in setting development direction)

2. Step-by-step marketing roadmap

step goal strategic media
Seed (early) market verification Search advertisement (high involvement target)
Pre-A (growth) User acquisition SNS targeting advertisement (META, Instagram)
Series A (Extended) brand awareness YouTube, influencer, outdoor advertising

The heart of marketing, 5 formulas for success

This is AI Lab’s core philosophy for sustainable growth.

sustainable branding

1. Sustainable branding

No more “flashy advertising”! If you only focus on top exposure, the moment your advertising costs stop, your customers will disappear. With solid branding that becomes an asset over time, we create a store that customers visit even without advertising.

Detailed, practical keywords

2. Practical detailed keywords

Instead of expensive representative keywords, we discover long-tail keywords with specific needs, such as “quiet pasta restaurant in 00-dong.” People who use these search terms are real purchasing customers.

smart filtering

3. Smart filtering

The system protects against competitors' intentional clicks and the influx of imaginary numbers without purchase intent 24 hours a day. We prevent even a single penny of your precious advertising money from being wasted.

One source multi-use

4. One Source Multi-Use (OSMU)

It would be a waste to only use well-made content on a blog. It spreads in all directions, including Instagram, YouTube, and cafes, creating maximum exposure with little effort.

Data-driven analysis

5. Data-based analysis

It is not a feeling that “it seems like it will work”, but only data to prove it. Analyze your funnels and conversion rates to bring in the most guests at the lowest cost.

Content Tree Strategy

6. Content tree strategy

Plan content in a tree structure by appropriately mixing long-tail keywords and main keywords and then systematically operate the content.

Do you need a marketing team leader?

Take advantage of an entire team of professionals with a budget to hire.

Dedicated care for startups