Viral Marketing Guide: How to Get Word of Mouth | Center of Marketing
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VIRAL EFFECT

“The mom next door says
They say it’s okay there~”

The most powerful purchase motivation is ‘recommendation from an acquaintance.’
It is a technique to get online acquaintances (influencers, community members) on your side.

SNS social marketing

1. Mom Cafe/Community Penetration Strategy

🚫 If you advertise openly, you will be kicked out.

✅ Natural Review:
“I went to XX with my kids over the weekend and the facilities were clean~”
→ When a question is commented, information is shared through a message (informational approach)

2. Experience marketing, quality over quantity?

Category Simple distribution type (low price) Premium press group (expensive)
Exposure Most recent Disappears after a short period of exposure Guaranteed top exposure (VIEW tab)
Manuscript quality Copy+Paste Level High-quality photos taken by yourself + storytelling
Recommended for When the number of posts is needed due to a new opening When you want to increase sales by capturing the main keyword

The heart of marketing, 5 formulas for success

This is AI Lab’s core philosophy for sustainable growth.

sustainable branding

1. Sustainable branding

No more “flashy advertising”! If you only focus on top exposure, the moment your advertising costs stop, your customers will disappear. With solid branding that becomes an asset over time, we create a store that customers visit even without advertising.

Detailed, practical keywords

2. Practical detailed keywords

Instead of expensive representative keywords, we discover long-tail keywords with specific needs, such as “quiet pasta restaurant in 00-dong.” People who use these search terms are real purchasing customers.

smart filtering

3. Smart filtering

The system protects against competitors' intentional clicks and the influx of imaginary numbers without purchase intent 24 hours a day. We prevent even a single penny of your precious advertising money from being wasted.

One source multi-use

4. One Source Multi-Use (OSMU)

It would be a waste to only use well-made content on a blog. It spreads in all directions, including Instagram, YouTube, and cafes, creating maximum exposure with little effort.

Data-driven analysis

5. Data-based analysis

It is not a feeling that “it seems like it will work”, but only data to prove it. Analyze your funnels and conversion rates to bring in the most guests at the lowest cost.

Content Tree Strategy

6. Content tree strategy

Plan content in a tree structure by appropriately mixing long-tail keywords and main keywords and then systematically operate the content.

I'll spread the good news.

We match you with the right influencer for your industry.

Recruitment of experience group/reporters