Pre-marketing to raise expectations before opening the academy
Related Marketing Services: Search Advertisement | Viral Marketing | SNS Marketing | YouTube Advertisement
#Pre-marketing #Open event #Expectations
#Pre-marketing #Open event #Expectations
A strategy to maximize the interest and expectations of potential students through teaser advertisements, pre-registration events, and free special lectures targeting local communities before the academy opens.
Academy pre-marketing core strategy
1. Teaser advertisement
Before the academy opens, we create a teaser ad that creates mystery and generates interest.
- Open schedule revealed
- Special benefits information
- Introduction of instructors
- Facility preview
2. Pre-registration
Secure early customers and raise expectations by accepting pre-registration before opening.
- Pre-registration benefits
- Discount coupon provided
- Priority ticket
- special event
3. Free special lecture
We provide free special lectures where you can experience the quality of the academy's classes in advance.
- experience class
- Special lecture on learning methods
- Entrance Exam Information
- Introduction of instructors
4. Local community
We carry out natural promotion in connection with the local parent community.
- Mom Cafe Activities
- Participate in local events
- School connection
- word of mouth marketing
5. Open event
We create buzz through a special event commemorating the opening of the academy.
- Open commemorative event
- discount benefits
- prize draw
- free consultation
6. Digital Marketing
Leverage online channels to reach a wide audience.
- SNS marketing
- search ads
- youtube ads
- viral marketing
Pre-marketing step-by-step strategy
| step | period | main activity | expected effect |
|---|---|---|---|
| Step 1: Preparation | 3 months before opening | Building brand identity | create awareness |
| Step 2: Teaser | 2 months before opening | mystery composition | generate interest |
| Step 3: Pre-registration | 1 month before opening | Pre-registration event | customer acquisition |
| Step 4: Experience | 2 weeks before opening | free special lecture | Quality Verification |
| Step 5: Open | Opening day | open event | topical composition |
| Step 6: Continue | After opening | follow-up marketing | customer retention |
Academy pre-marketing Q&A
Q. When should I start pre-marketing?
A. It is recommended to start 3 months before the academy opens. It is effective to build your brand identity in the first month, generate interest through teaser ads in the second month, and secure actual customers through pre-registration and free special lectures in the third month. If you start too early, interest may wane, and if you start too late, it will be difficult to achieve sufficient marketing effectiveness. It is important to determine the appropriate time by considering the size of the academy and regional characteristics.
Q. Which channels should I use?
A. Online and offline channels must be utilized in a balanced manner. Effective online channels include SNS (Instagram, Facebook, KakaoTalk), search ads, YouTube ads, and academy blogs. Offline channels include local newspapers, radio, banners, flyers, and participation in local events. In particular, it is important to connect with mom cafes and local communities that parents often use. Considering the academy's target customer base and regional characteristics, the most effective channel must be selected and content tailored to the characteristics of each channel must be created.
Q. How do I set up pre-registration benefits?
A. You must consider the profitability of your academy while providing tangible benefits to your customers. Typically, they offer tuition discounts (10-20%), free textbooks, priority admission tickets, and special event participation tickets. If the discount rate is too high, there may be a burden of tuition increase after official opening, so it must be maintained at an appropriate level. Additionally, it is important to create a sense of urgency by setting a limited period for benefits and to increase motivation to participate by providing special benefits available only to those who pre-register.
Q. How should I plan a free special lecture?
A. You should plan a free special lecture where you can experience the academy's core lectures. It is important to show in advance the quality of the academy's classes and the skills of the instructors by providing shortened versions of regular classes or special lectures containing key content. Special lecture topics should be selected to be of interest to both parents and students, and provide practical and useful information. Additionally, you should set up a consultation time after the special lecture to answer individual questions and resolve any questions you may have about the academy. It is recommended to provide additional benefits to special lecture participants to encourage formal registration.
Q. How do you measure pre-marketing performance?
A. Quantitative and qualitative indicators must be measured together. Quantitative indicators include the number of pre-registrants, number of participants in free special lectures, number of website visitors, increase in social media followers, number of phone inquiries, etc. Qualitative indicators include brand awareness, interest in the academy, and word of mouth effect. Additionally, the performance of each marketing channel must be measured to identify effective channels and reflected in the next marketing strategy. It is important to continuously improve your marketing strategy through regular performance analysis.