LTV performance tracking by first access channel
Related Marketing Services: Search Advertisement | Viral Marketing | SNS Marketing | YouTube Advertisement
Channel LTV analysis strategy
Identify inflow channels with the highest LTV through channel performance analysis using attribution models.
We will inform you of the LTV performance tracking and contribution model strategy for each first access channel.
Core strategies for LTV analysis by channel
1. Organic search
We analyze the LTV of customers brought in through natural search.
- SEO Performance Measurement
- LTV by keyword
- Content Effectiveness
- long term value
2. Facebook Ads
We analyze the LTV of customers brought in through Facebook advertisements.
- Measure advertising performance
- Targeting Effectiveness
- creative analytics
- ROAS optimization
3. Google Ads
We analyze the LTV of customers brought in through Google advertisements.
- Search Ad Performance
- display advertising
- youtube ads
- Keyword Optimization
4. Social media
We analyze the LTV of customers brought in through social media.
- youtube
- TikTok
- viral effect
5. Email marketing
Analyze the LTV of customers brought in through email marketing.
- Newsletter Effect
- email campaign
- LTV by segment
- personalization effect
6. Recommend/Referral
We analyze the LTV of customers brought in through recommendations.
- Referral Program
- viral marketing
- influencer
- word of mouth effect
LTV analysis by contribution model
| Contribution Model | LTV Accuracy | Analysis Complexity | Usability | Recommended use |
|---|---|---|---|---|
| first click | middle | low | brand awareness | |
| last click | low | low | high | direct conversion |
| linear | high | middle | middle | equal distribution |
| time decay | high | high | middle | time based |
| location based | high | high | low | sophisticated analysis |
| data driven | very high | very high | low | Advanced analytics |
5 steps to build LTV analysis by channel
Step 1: Data collection
Collect the data needed for LTV analysis by channel.
- customer data
- channel data
- transaction data
- behavioral data
Step 2: Calculate LTV
Calculate LTV for each channel.
- average order amount
- Purchase Frequency
- customer lifetime
- Apply discount rate
Step 3: Analysis by channel
We analyze LTV for each channel.
- LTV comparison by channel
- performance ranking
- Characterization
- Derive improvements
Step 4: Apply attribution model
We analyze by applying various contribution models.
- first click model
- last click model
- linear model
- time decay model
Step 5: Optimize and Run
Optimize based on analysis results.
- budget redistribution
- Channel Optimization
- Performance Monitoring
- continuous improvement