Bonding with potential customers, community building strategy
Related Marketing Services: Search Advertisement | Viral Marketing | SNS Marketing | YouTube Advertisement
Community Building Strategies
Communicate with customers and build strong brand loyalty by building fandom through community marketing.
We will teach you about bonding with potential customers, community building strategies, and community marketing strategies.
Community Building Core Strategies
1. Define target audience
Clearly define the target audience that will participate in your community.
- Persona Analysis
- Identify your interests
- behavioral patterns
- Communication Preferences
2. Establishment of communication channels
We build various channels to communicate with customers.
- Cafe operation
- slack channel
- discord server
- dedicated app
3. Provide value
Provide ongoing value to community members.
- exclusive content
- expert advice
- special benefits
- networking
4. Encourage participation
We encourage active participation from members.
- Event held
- discussion topic
- reward system
- leadership program
5. Performance measurement
Measure the performance of your community activities.
- Participation Analysis
- satisfaction survey
- brand loyalty
- Sales contribution
6. Continuous improvement
We continually improve and evolve our community.
- Collect feedback
- Feature improvements
- new activity
- expansion strategy
Comparison of characteristics by community platform
| platform | Participation | Management Difficulty | cost | scalability |
|---|---|---|---|---|
| Naver Cafe | high | middle | free | middle |
| slack | high | easy | Paid | high |
| discord | middle | easy | free | high |
| dedicated app | very high | difficult | high | very high |
| facebook group | middle | easy | free | middle |
| telegram | middle | easy | free | middle |
5 Steps to Building a Community Building
Step 1: Create a Strategy
Develop a community building strategy.
- goal setting
- target definition
- Choose your platform
- operation plan
Step 2: Building the Platform
Build a community on the platform of your choice.
- Platform settings
- Channel Configuration
- Rule settings
- Designate administrator
Step 3: Acquire initial members
Acquire early members of the community.
- Invite Existing Customers
- marketing activities
- Referral Program
- Event held
Step 4: Activation
Activates the community.
- regular event
- discussion topic
- Share content
- Induce communication
Step 5: Measure and improve performance
Measure performance and continuously improve.
- performance measurement
- Collect feedback
- Apply improvements
- expansion strategy