Recover 30% of lost customers, exit conversion pop-up design
Related Marketing Services: Search Advertisement | Viral Marketing | SNS Marketing | YouTube Advertisement
Exit conversion pop-up strategy
Use anti-churn pop-ups as an on-site marketing technique to capture churning customers and improve conversion rates
We will inform you of pop-up design and on-site marketing strategies to recover 30% of lost customers and exit conversion.
Exit conversion pop-up core strategy
1. Deviation detection technology
Accurately detect user exit intent.
- Mouse movement detection
- Scroll pattern analysis
- Residence time measurement
- Keyboard event detection
2. Attractive offer
Provide special offers that may be of interest to your customers.
- discount coupon
- free shipping
- Additional benefits
- Limited product
3. Email collection
We collect contact information of abandoned customers and conduct remarketing.
- Collect email addresses
- Collect phone numbers
- social login
- Easy sign up
4. Timing optimization
Set the optimal timing for pop-ups to appear.
- Dwell time based
- based on page views
- Based on behavioral patterns
- Based on session time
5. Mobile optimization
Optimized to work effectively even in mobile environments.
- Touch event detection
- Responsive Design
- Easy input
- fast loading
6. Performance measurement
Measure and improve the performance of exit conversion pop-ups.
- Exposure rate measurement
- Click through rate measurement
- Conversion rate measurement
- A/B testing
Comparison of effects by pop-up type
| popup type | exposure rate | click through rate | conversion rate | user experience |
|---|---|---|---|---|
| discount coupon | high | high | middle | |
| free shipping | high | middle | middle | high |
| Email Collection | middle | low | low | high |
| Limited product | middle | high | high | middle |
| Additional benefits | low | middle | middle | high |
| personalized suggestions | low | high | high | high |
5 steps to building an exit conversion pop-up
Step 1: Analysis and Planning
Analyze the current bounce rate and plan a pop-up strategy.
- Bounce rate analysis
- Identify drop-off points
- Define target audience
- Planning of proposal contents
Step 2: Create your design
Create attractive pop-up designs.
- UI/UX design
- brand consistency
- mobile optimization
- Consider accessibility
Step 3: Technology Implementation
Technical implementation of pop-up functionality.
- Exit detection logic
- Pop-up display function
- data collection
- performance measurement
Step 4: Test and Run
Test and run the pop-up.
- A/B testing
- performance measurement
- Optimization
- front running
Step 5: Continuous improvement
Analyze performance and continuously improve.
- Performance analysis
- user feedback
- Design improvements
- Feature upgrades