Practical data analysis technique using GA4
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#GA4 Master how to use it in practice! #Track customer behavior with Google Analytics and develop #data analysis capabilities.
#GA4 Master how to use it in practice! #Track customer behavior with Google Analytics and develop #data analysis capabilities.
Maximize marketing performance through systematic data analysis.
GA4 core functions and usage
1. Real-time reports
Monitor current website visitor status in real time.
- Real-time visitor count
- Current page view
- Visitors by Region
- Traffic source analysis
2. User analysis
Analyze user behavior patterns and characteristics.
- New vs. Returning Visitors
- user segment
- user life cycle
- Customer Journey Analysis
3. Event tracking
Track detailed user behavior as events.
- Page view event
- click event
- scroll event
- custom event
4. Conversion path
Analyze the path to customer conversion.
- Conversion Funnel Analysis
- Path visualization
- Identify drop-off points
- optimization point
5. Traffic sources
Analyze the inflow path of visitors.
- organic search
- Paid Search
- social media
- in person
6. Automation Insights
Provides insights automatically generated by AI.
- automatic insights
- Predictive Analytics
- Anomaly detection
- improvement suggestions
GA4 vs Universal Analytics Comparison
| function | GA4 | Universal Analytics | Improvements | Usability |
|---|---|---|---|---|
| data model | event based | session based | more accurate tracking | ★★★★★ |
| cross platform | Web + App Integration | Web only support | Integrated analysis | ★★★★★ |
| AI Insights | automatic insights | manual analysis | save time | ★★★★☆ |
| Privacy protection | enhanced protection | basic protection | Compliance | ★★★★★ |
| Real-time analysis | advancement | basic features | respond immediately | ★★★★☆ |
| Customizing | Flexible settings | limited | custom analytics | ★★★★★ |
GA4 Data Analysis Q&A
Q. What are the most important indicators in GA4?
A. In GA4, ‘Active Users’, ‘Engagement’, and ‘Conversion Rate’ are the most important metrics. In particular, engagement is a key metric in GA4, measuring whether users actually had meaningful interactions.
Q. What should I pay attention to when setting up GA4?
A. You must carefully set the data retention period, privacy settings, event settings, and conversion settings. In particular, the default data retention period is 14 months, so you must extend it as needed.
Q. How to set up transitions in GA4?
A. In GA4, this is how events are marked as conversions. Simply find the desired event in Management > Data Stream > Events and check ‘Mark as Conversion’. Set events important to your business, such as purchases or inquiries, as conversions.
Q. How do I use GA4’s automatic insights?
A. GA4's automatic insights are insights automatically created by AI analyzing data. You can check it in Reports > Insights, and it informs you of traffic increases, popular content, changes in user behavior, etc.
Q. How do I set up custom events in GA4?
A. You can set custom events through Google Tag Manager (GTM). Alternatively, you can add the GA4 event code directly to your website. It's important to set up an event that aligns with your business goals.
Q. How to link GA4 data with other tools?
A. GA4 is easily integrated with Google Data Studio, BigQuery, Google Sheets, etc. In particular, large-scale data analysis is possible through Big Query integration, and visualized dashboards can be created through Data Studio.