Hospital marketing for non-reimbursement items, what should I pay attention to?
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#hospital marketing #non-coverage #precautions
#hospital marketing #non-coverage #precautions
Because patients' stories of treatment experiences or exposure to excessive discount events have a high risk of violating medical laws, the focus should be on conveying information when marketing non-reimbursement items at hospitals.
Non-coverage items Hospital marketing key precautions
1. No talking about treatment experiences
A patient's treatment experience or testimony may constitute a violation of medical law.
- Patient reviews and testimony prohibited
- No photos before or after treatment
- No personal experiences
- Recommendations and endorsements are prohibited.
2. Excessive discount events are prohibited.
Excessive discounts or events for medical services are likely to violate medical laws.
- Prohibit excessive discount rates
- No giving of prizes
- No lottery events
- Exaggerated expressions of benefits are prohibited.
3. Focus on information delivery
Marketing non-benefit items should focus on conveying information.
- Introduction to medical staff
- Facility and equipment information
- Description of treatment process
- Providing information on non-benefit items
4. Compliance with medical laws
All marketing activities must comply with healthcare laws.
- Compliance with Article 58 of the Medical Service Act
- Medical advertising review
- No exaggeration
- No comparative advertising
5. Personal information protection
Protecting patient privacy is very important.
- Consent to collection of personal information
- Privacy Policy
- Information on the right to withdraw consent
- Privacy protection measures
6. Providing accurate information
All information must be accurate and verified.
- Verification of medical staff qualifications
- Verify facility license
- Check medical department
- Accurate guidance on non-benefit items
Marketing guidelines for each non-salary item
| Non-salary items | acceptable expression | forbidden expression | Precautions |
|---|---|---|---|
| plastic surgery | Treatment method, introduction to medical staff | Before and after photos, patient reviews | Exaggerated expressions of effects are prohibited. |
| dermatology | Treatment process and equipment information | Treatment experience, expression of guarantee | Guidance that takes into account individual differences |
| dentistry | Treatment methods, facility introduction | Photos before and after treatment | Verification of medical staff qualifications |
| ophthalmology | Surgical procedure, equipment description | Guaranteed improved vision | Information on side effects is required |
| obstetrics and gynecology | Treatment process and facility information | personal experience | Strengthening personal information protection |
| orthopedics | Treatment methods, medical staff introduction | Guaranteed treatment effect | Rehabilitation Process Guide |
Non-coverage items hospital marketing Q&A
Q. Can I use patient reviews in marketing non-covered items?
A. The use of patients' treatment experiences or reviews is prohibited as it may constitute a violation of medical law. Instead, we should focus on objective information such as the professionalism of the medical staff, the excellence of the facilities, and the safety of the treatment method.
Q. Are discount events available for non-salary items?
A. Excessive discounts or events for medical services are likely to violate medical laws. Instead, you should focus on providing accurate information on non-coverage items, introducing the expertise of medical staff, and informing you of the excellence of the facility.
Q. What are the key points to pay attention to when marketing non-benefit items?
A. Because stories of patient treatment experiences or exposure to excessive discount events have a high risk of violating medical laws, the focus should be on conveying information when marketing non-reimbursement items at hospitals. The key is to provide objective information such as introduction of medical staff, facility information, and explanation of treatment process.
Q. How do medical advertisements get reviewed?
A. Medical advertising review can be done at the Korea Medical Advertising Review Committee. It is advisable to undergo prior review before producing advertising materials, and advertising standards in accordance with Article 58 of the Medical Service Act must be observed.
Q. What is an effective method for marketing non-wage items?
A. It is effective to focus on the expertise and experience of the medical staff, the excellence of the facilities and the latest equipment, the safety and effectiveness of treatment methods, and providing accurate information on non-covered items. Additionally, protecting patient personal information and complying with medical laws are essential.