Marketing strategy development process suitable for our company
Related Marketing Services: Search Advertisement | Viral Marketing | SNS Marketing | YouTube Advertisement
How to establish a marketing strategy
When it comes to marketing strategy, don’t rely on intuition anymore. How to establish a systematic marketing plan through STP analysis.
We perfectly guide you through the process of establishing a marketing strategy suited to your company.
Establishment of marketing strategy through STP analysis
1. Segmentation
Analyze customers by dividing them into meaningful groups.
- Demographic Segmentation
- psychological segmentation
- behavioral segmentation
- Geographic Segmentation
2. Targeting
Select the most promising customer segments.
- Segment attractiveness assessment
- Competitive Analysis
- Consider company capabilities
- Select target segment
3. Positioning
Create a differentiated position in the minds of your selected target audience.
- Competitor positioning analysis
- Identify customer needs
- Derive differentiation points
- Establishing a positioning strategy
7 steps to establishing a marketing strategy
Step 1: Status Analysis
Comprehensively analyze internal and external environments.
- SWOT analysis
- Competitor Analysis
- Market environment analysis
- customer analytics
Step 2: Set goals
Set specific, measurable goals.
- SMART goal setting
- KPI Definition
- Set schedule and budget
- Define success criteria
Step 3: Create a Strategy
Establish specific strategies to achieve your goals.
- Establish STP strategy
- Marketing Mix Strategy
- channel strategy
- Budget allocation strategy
Step 4: Action Plan
Develop a concrete plan to implement your strategy.
- detailed action plan
- Person in charge and role division
- Schedule and Milestones
- Resource Allocation
Step 5: Run
Execute marketing activities according to plan.
- Execution and Monitoring
- Track your progress
- Identify and respond to problems
- team communication
Step 6: Measure performance
Measure and analyze execution results.
- KPI measurement and analysis
- ROI calculation
- Write a performance report
- Derive insights
Step 7: Improve and optimize
Improve your strategy based on measurement results.
- Performance analysis and evaluation
- Derive improvements
- Strategy modification and supplementation
- Continuous optimization
Guide to establishing marketing strategies by industry
| Industry | core strategy | main channel | performance indicators |
|---|---|---|---|
| B2B | Building trust, emphasizing expertise | LinkedIn, Webinars, Conferences | Lead generation, customer acquisition costs |
| B2C | Emotional connection, brand awareness | SNS, influencer, advertising | Increased brand awareness and sales |
| e-commerce | Conversion rate optimization, personalization | Search advertising, SNS, email | Conversion rate, average order value |
| service industry | Customer Experience, Reliability | Search engines, reviews, recommendations | Customer satisfaction, repurchase rate |