Purchase intention keyword discovery and expansion strategy
Related Marketing Services: Search Advertisement | Viral Marketing | SNS Marketing | YouTube Advertisement
#Find purchase intent keywords to increase conversion rate. A strategy to achieve #SEO and #search advertising efficiency at the same time.
#Find purchase intent keywords to increase conversion rate. A strategy to achieve #SEO and #search advertising efficiency at the same time.
Maximize your marketing performance with a systematic keyword strategy.
Purchase intention keyword core strategy
1. Keyword research
We systematically discover keywords with high purchase intent.
- Google Keyword Planner
- Competitor Analysis
- customer interview
- Search term analysis
2. Intent Analysis
Analyze the purchase intention and stage of keywords.
- Information type keyword
- comparative keywords
- Purchase keyword
- Brand-type keywords
3. Keyword expansion
Expand related keywords based on your core keywords.
- Long tail keywords
- synergy keyword
- local keywords
- seasonal keywords
4. Targeting optimization
Set accurate targeting according to keywords.
- geo targeting
- time targeting
- Device targeting
- Interest targeting
5. Ad optimization
We create effective advertisements tailored to your keywords.
- Keyword matching
- Ad copy optimization
- Landing page optimization
- Conversion Optimization
6. Performance measurement
Measure and improve performance by keyword.
- Click through rate analysis
- Conversion Rate Analysis
- cost analysis
- ROI Analysis
Strategies by Keyword Type
| Keyword Type | purchase intent | SEO Strategy | advertising strategy | expected conversion rate |
|---|---|---|---|---|
| information type | low | content marketing | brand awareness | 1-3% |
| comparative | middle | comparison page | Point of differentiation | 3-7% |
| Purchase type | high | product page | Discounts and Promotions | 7-15% |
| Brand type | very high | brand page | Strengthen your brand | 15-30% |
| regional type | middle | Local SEO | geo targeting | 5-10% |
| emergency type | very high | Emphasis on immediacy | Urgency Appeal | 20-40% |
Purchase intention keyword Q&A
Q. How to discover purchase intention keywords?
A. It can be discovered through Google Keyword Planner, competitor analysis, customer interviews, search term analysis, etc. Additionally, it is effective to find keywords that contain words that indicate purchase intent, such as 'purchase', 'price', 'discount', and 'recommendation'.
Q. What should I pay attention to when using purchase intent keywords?
A. Avoid not considering the context of the keyword or investing excessively in keywords with low purchase intent. Also, you should be careful not to maintain consistency in keywords, ad copy, and landing pages.
Q. How do you measure the performance of purchase intent keywords?
A. You need to measure click-through rates, conversion rates, costs, ROI, etc. Additionally, you need to analyze the performance of each keyword to expand effective keywords and remove or improve ineffective keywords.
Q. Are purchase intent keywords effective for small businesses?
A. Yes, purchase intent keywords can be more effective for smaller businesses. You can achieve high conversion rates with a limited budget and gain a competitive advantage on high-intent keywords rather than generic keywords with a lot of competition.
Q. How to continuously manage purchase intent keywords?
A. You can manage it continuously through regular keyword performance analysis, discovering new keywords, monitoring competitors, and identifying market trends. It's also important to monitor changes in your customers' purchasing patterns and preferences to adjust your keyword strategy.
Q. What is the relationship between purchase intent keywords and SEO?
A. Purchase-intent keywords are closely related to SEO. Optimizing your content with high-intent keywords can help you achieve higher conversion rates in organic searches as well. Additionally, SEO using purchase intent keywords can bring continuous traffic and conversions in the long term.