Schema markup that dominates the first page of search results
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#Schema #Rich Snippet #SERP
#Schema #Rich Snippet #SERP
By applying structured data (schema) to the website, the click-through rate is increased by exposing prominent information (rich snippets) such as ratings and prices on the search results page (SERP).
Schema markup core strategy
1. Rating schema
Display the rating and number of reviews for your product or service in search results.
- star rating
- number of reviews
- Rating information
- Increased reliability
2. Pricing schema
Display product pricing information clearly in search results.
- price display
- discount information
- currency unit
- price comparison
3. Event schema
Event or event information is displayed in search results.
- event date
- Location information
- Event Description
- How to Participate
4. Local business
Show information about local businesses in search results.
- address information
- phone number
- Business hours
- Rating information
5. Restaurant schema
The restaurant's menu and information are displayed in search results.
- Menu information
- pricing information
- Business hours
- Rating information
6. Teaching schema
Show your educational institution's information in search results.
- Course Information
- Tuition fee
- Course period
- Rating information
Effects of Schema Type
| schema type | Improved click through rate | exposure effect | Implementation Difficulty |
|---|---|---|---|
| Rating schema | 15-25% | high | easy |
| pricing schema | 20-30% | very high | easy |
| event schema | 25-35% | high | middle |
| local business | 30-40% | very high | middle |
| Restaurant schema | 20-30% | high | middle |
| education schema | 15-25% | middle | difficult |
Schema markup Q&A
Q. What is the core of schema markup?
A. The key is to provide structured data so that search engines can accurately understand the content of your website. Schema markup allows you to display various information such as ratings, prices, number of reviews, and business hours in search results, greatly improving user click-through rates. It also has a positive effect on SEO, as search engines can more accurately understand the structure and content of the website. The core of schema markup is to provide search engines with meaningful information that cannot be conveyed simply through HTML tags alone.
Q. Which schema should I apply first?
A. You need to prioritize based on your business type and goals. In general, we recommend that you prioritize ratings and review schemas because they are applicable to all businesses and are highly effective. If you are an e-commerce site where pricing information is important, you should prioritize the pricing schema, and if you are a local business, you should prioritize the local business schema. Additionally, if you are a business that frequently holds events or events, it is effective to apply an event schema. However, rather than applying too many schemas at once, it is better to apply the core schemas step by step.
Q. How do I implement schema markup?
A. Implementing it in JSON-LD format is the most common and recommended way. ` in the `` section of HTML