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Keyword Search Ads
Why is keyword search advertising a must for lawyers?
Deliver customized value to clients and build a trust network
1. High-quality advertising copy that fully complies with the Attorney General’s Advertising Guidelines
We write a letter that conveys sincerity and professionalism to the client while completely avoiding prohibitions such as exaggerating the win rate or slandering other lawyers.
2. Extremely detailed keyword bidding settings for each case type such as divorce, criminal, inheritance, etc.
We save on main keywords costing tens of thousands of won per click and match target keywords that have urgent needs, such as “2nd offense for drunk driving.”
3. Law firm specialized landing design that directs advertisement-inflowed clients directly to consultation appointments
By intuitively linking the judgment capture, winning case book, and non-face-to-face confidential consultation form, we prevent visiting users from leaving their requests.
4. Fraudulent click prevention system dedicated to blocking competing law firms and invalid clicks
Through real-time monitoring, we capture click budgets that are indiscriminately consumed and thoroughly protect the lawyer's monthly advertising budget.
02
MAJUNG
Why should AI Lab, the center of marketing, become a lawyer keyword search advertising partner?
We provide the industry's only direct executor infrastructure and attorney law pre-filtering.
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01 Assignment of a professional legal marketer from a law firm
dedicated to marketing for lawyers
We accurately understand legal issues and the anxiety our clients feel, and construct contextual advertisements specialized for litigation.
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02 Transparent direct bidding and agency execution structure with
no agency margin fees
Our working staff directly analyzes and tunes the search advertising manager page without subcontracting, proving the best case filing efficiency relative to unit cost.
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03 Preemptive screening of complaints and advertisement review
standards for violations of the Attorney General’s Act
We comply with local bar association advertisement review and registration regulations and legally execute advertisements only within the permitted advertisement specifications.
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04 Analysis of actual paid consultation application numbers rather
than competition for exposure rankings
We clearly compare and report the acquisition results linked to actual reservations and on-site consultations, rather than the method of irresponsible legal marketing companies that only boast about the number of clicks.
03
field
Why should the roles of a search advertising executor and a legal marketing executor be handled all in one place?
We will show you marketing, not simple promotion.
After analyzing big data through a systematic process in a way that suits the business, service, and product field, the most reasonable direction, cost calculation, and satisfactory
AI Lab, the center of marketing, is SEO-based
Search advertisement, viral, image production, video editing, etc.
Directly
controllable Execution.
no see.
No frustrating communication!
No unnecessary intermediate fees!
No contact with companies in each marketing field!
Stop unnecessary bubbles and processes when conducting online
marketing!
This is the AI Lab, the center of marketing, a marketing executor that analyzes data
and strives to produce more efficient marketing results.
Service Key Efficiency Information and Frequently Asked Questions
Intuitive summary answers to frequently asked questions
Q. Why are search ads essential to the growth of law office management?
A. This is a strategy to discover specific long-tail keywords searched by potential clients with a clear purchase intent and optimize the search funnel for each medium.
Q What is the most reliable way to lower the cost-to-click (CPC) of your search ads?
Instead of commercial main keywords, long-tail keywords with specific conditions are selected and invalid clicks are prevented through precise targeting settings for each medium.
Q Overview of Naver Smart Block and Google AI What should I do to respond to exposure?
High-quality guideline content containing interactive query sentences and solutions that match the user's information seeking intent must be structured and matched to the site.
Q What is the mechanism by which a long-tail keyword strategy actually increases conversion rates?
This is because high-involvement potential clients who have already searched with clear problems and detailed needs such as region and price in their search terms are brought in and are persuaded right away at the landing.
Why do specialized teams in each industry achieve overwhelming results in marketing?
We speak the ‘language of the field’ rather than marketing terms.
A team of experts who delve as deeply into the management of your law office as we do proves the overwhelming results.
By analyzing the flow of new patients, we implement customized AI blog and place strategies for each treatment subject.
We build expertise and reliability at the same time by effectively processing winning precedents in compliance with the Attorney General's Law.
Increase conversion rates by persuading high-involvement targets such as loans, insurance, and stocks with professional content based on certification.
It is a powerful location-based solution that encourages actual visits through review mining and law firm identity analysis.
We implement a sophisticated keyword preoccupation strategy that penetrates the educational needs of parents and students, such as academies and online lectures.
What is the reason for the difference in DNA performance at the heart of marketing?
It proves the strong execution ability that produces actual results rather than simply acting as an agency.
Optimization Maximize search engine visibility
We achieve top exposure for key keywords through technical SEO and backlink optimization of the homepage and web area.
advertising team Data-based precision targeting
Maximize advertising efficiency by selecting valid traffic and identifying competitors through big data analysis.
marketing team Perfect execution of portal marketing
We explosively increase brand awareness through blogs, cafes, and SNS optimization manuscripts and execution processes.
marketing team Extensive media infrastructure
We create maximum cost-effectiveness through search advertising, optimization of various affiliated media, and self-execution infrastructure.
Attorney Keyword Search Ad Service details
Attorney Keyword Search Ad Service operation guide
| Category | Key execution details | Compliance and Settings | expected unit price |
|---|---|---|---|
| Basic package | ✅ Discovery of detailed keywords specialized for law firms, inspection of the first level of safety filter for lawyer law, setting of advertising text | ✅ First inspection based on Korean Bar Association advertisement standards | Custom Quotation Calculation |
| Premium package | ✅ Real-time unit price optimization adjustment, criminal/civil confidential consultation landing optimization, invalid click tracking solution integration | ✅ Attorney Act Article 23 Safe Monitoring | Custom Quotation Calculation |
Attorney Keyword Search Ad Frequently Asked Questions (FAQ)
Q: Can I run a keyword search ad without a lawyer's ad review?
A: Some types of short sentences, such as Naver text search advertisements, are excluded from review, but if you write content that runs counter to Article 23 of the Attorney Act and the regulations on attorney advertisements, you will be subject to disciplinary action. Pick-up is safe as the guide is fully applied.
Q: There is a large difference in keyword prices depending on the field of litigation. Is there a way to increase efficiency?
A: In high-involvement fields such as criminal, sex crimes, and inheritance contributions, there are many potential clients who search with detailed queries. You need to focus your budget on matching “long tail” search question types.
Q: How is deferred payment marketing structured?
A: After the initial advertising account planning, keyword bidding setting, and legal inspection of the landing page have been successfully completed, you can check the indicators that the actual advertisement is smoothly targeted and make a payment later.