Video advertisements that attract clicks, utilizing the AIDA law
Related Marketing Services: Search Advertisement | Viral Marketing | SNS Marketing | YouTube Advertisement
AIDA video advertising strategy
Storytelling video advertisement based on AIDA framework attracts customer attention and leads to purchase
We will teach you video advertisements that attract clicks, the use of the AIDA law, and storytelling strategies.
AIDA Framework Core Strategy
1. Attention
You need to grab the viewer's attention.
- Powerful first 3 seconds
- visual impact
- arouse curiosity
- emotional stimulation
2. Interest
You need to keep your audience interested.
- Relevant Content
- Present the problem
- solution suggestion
- storytelling
3. Desire
You need to stimulate viewers’ desire to purchase.
- Emphasize benefits
- emotional connection
- social proof
- limited
4. Action
You need to compel your viewers to take action.
- Clear CTA
- easy action
- urgency
- Reward
5. Timing optimization
Optimize the timing of each step.
- 0-3 seconds: Attention
- 3-10 seconds: Interest
- 10-20 seconds: Desire
- 20-30 seconds: Action
6. Performance measurement
Measure the performance of AIDA-based advertising.
- viewership measurement
- Click through rate analysis
- Conversion rate tracking
- continuous improvement
AIDA application according to video length
| video length | Attention | Interest | Desire | Action |
|---|---|---|---|---|
| 15 seconds | 0-3 seconds | 3-8 seconds | 8-12 seconds | 12-15 seconds |
| 30 seconds | 0-5 seconds | 5-15 seconds | 15-25 seconds | 25-30초 |
| 60 seconds | 0-10 seconds | 10-30초 | 30-50초 | 50-60초 |
| 90 seconds | 0-15초 | 15-45 seconds | 45-75 seconds | 75-90 seconds |
| 120 seconds | 0-20 seconds | 20-60 seconds | 60-100 seconds | 100-120초 |
| 180 seconds | 0-30초 | 30-90 seconds | 90-150 seconds | 150-180초 |
5 steps to AIDA video production
Step 1: Create a Strategy
Establish an AIDA-based video strategy.
- goal setting
- 타겟 분석
- 메시지 정의
- story planning
Step 2: Write the Script
Write a script that fits the AIDA structure.
- Attention script
- Interest script
- Desire 스크립트
- Action script
Step 3: Video Production
We produce videos according to the script.
- shooting plan
- editing work
- sound effects
- Add subtitles
Step 4: Test and Run
Test and run the video.
- A/B testing
- performance measurement
- Optimization
- front running
Step 5: Continuous improvement
Analyze performance and continuously improve.
- Performance analysis
- Collect feedback
- Script improvements
- video upgrade