7 laws of psychological copywriting to encourage customers to purchase
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psychological copywriting
Copywriting that increases purchase conversion rates, writing that opens customers’ wallets based on persuasive psychology
We teach you how to write effective marketing copy that entices customers to purchase using the 7 laws of psychological copywriting.
7 Key Laws of Psychological Copywriting
1. Emotional Appeal
It is a copywriting technique that stimulates customers' emotions and arouses their desire to purchase.
- Understanding customer needs and emotions
- emotional storytelling
- Forming a consensus
- Emphasizing emotional benefits
2. Social Proof
This is a technique that increases credibility by providing evidence that other people are using it.
- Customer reviews and reviews
- Number of users and statistics
- Expert Recommendations
- Certifications and Awards
3. Urgency & Scarcity
This is a technique that encourages immediate action by emphasizing limited time and quantity.
- limited time discount
- Out of stock notification
- Emphasis on imminent deadline
- special offer period
4. Benefit-Focused Message
This is a technique that emphasizes the benefits customers can obtain rather than the product's features.
- Present specific benefits
- problem-solving focus
- Results-driven message
- Customer perspective description
5. Credibility Building
It is a copywriting technique that relieves customer anxiety and builds trust.
- Appeal to professionalism
- Guarantee and Refund Policy
- Provide transparent information
- Emphasis on customer support
6. Clear Call-to-Action
This is a technique that clearly presents the next action the customer should take.
- specific action instructions
- Button text optimization
- Step-by-step instructions
- Emphasis on ease of action
7. Cognitive Bias
It is a technique that utilizes human cognitive biases to guide purchasing decisions.
- anchoring effect
- loss aversion
- confirmation bias
- Availability heuristic
Effective copywriting vs. ineffective copywriting
| Category | effective copywriting | Ineffective Copywriting |
|---|---|---|
| message | Customer-centric, emphasis on benefits | Product focused, feature listing |
| emotions | Emotional appeal, storytelling | Logical explanation, listing facts |
| reliability | Social proof, expertise | exaggerated expression, abstract |
| call to action | Clear CTA, urgency | Ambiguous expressions, delayed induction |
| target | Clear targeting, personalization | general, broad |
| result | High conversion rates, increased sales | Low conversion rate, inefficiency |
5 Step Process for Copywriting Success
Step 1: Target Analysis
Accurately understand customers’ needs, pain points, and purchase motivation.
- Customer persona analysis
- Identify needs and pain points
- Purchase behavior pattern analysis
- Differentiation compared to competitors
Step 2: Develop key messages
Develop key messages to convey to your customers.
- Core Value Proposition
- Point of differentiation
- emotional appeal point
- call to action message
Step 3: Write copy
Apply psychological laws to write your copy.
- emotional appeal
- social proof
- Urgency and Scarcity
- Clear CTA
Step 4: A/B testing
Test different versions to find the optimal copy.
- Production of various versions
- performance measurement
- data analysis
- Optimization
Step 5: Measure and improve performance
Measure the performance of your copy and continuously improve it.
- Conversion rate measurement
- Customer reaction analysis
- Derive improvements
- Continuous optimization