Automatic data collection, use of Google Tag Manager (GTM)
Related Marketing Services: Search Advertisement | Viral Marketing | SNS Marketing | YouTube Advertisement
GTM Utilization Strategy
Lay the foundation for marketing automation through efficient data collection and tag management using GTM.
We will inform you about automatic data collection, use of Google Tag Manager (GTM), and marketing automation strategies.
GTM core features
1. Tag management
Centrally manage all tracking tags on your website.
- Google Analytics
- Facebook Pixel
- Google Ads
- Other Marketing Tools
2. Event tracking
Automatically tracks user behavior.
- click event
- scroll event
- submit form
- page view
3. Trigger settings
Set tags to fire under specific conditions.
- page load
- specific click
- time based
- user behavior
4. Variable management
Manage dynamically changing data.
- Page URL
- user ID
- product information
- transaction amount
5. Version control
Securely manage tag changes.
- Change history
- rollback function
- test environment
- Permission Management
6. Performance measurement
Measure and optimize the performance of your tags.
- tag execution rate
- Error monitoring
- performance measurements
- Optimization suggestions
GTM vs Direct Install Comparison
| Category | Use GTM | Direct installation | Advantages | Cons |
|---|---|---|---|---|
| Installation Difficulty | easy | difficult | No developer required | learning needs |
| Manageability | high | low | Centralized Management | distributed management |
| flexibility | high | low | Dynamic settings | Code modification required |
| performance | middle | high | Optimization possible | direct control |
| cost | free | free | No additional cost | development cost |
| stability | high | middle | automatic management | manual management |
5 steps to building GTM
Step 1: Set up your account
Create a GTM account and complete basic setup.
- Create a GTM account
- Create container
- default settings
- Permission settings
Step 2: Install the code
Install the GTM code on your website.
- Copy GTM Code
- Website Installation
- test confirmation
- Verification completed
Step 3: Set up tags
Set the necessary tags.
- Google Analytics
- Facebook Pixel
- Google Ads
- other tools
Step 4: Event Settings
Set up events to track user behavior.
- click event
- scroll event
- form event
- conversion event
Step 5: Test and Deploy
Test and deploy your setup.
- preview mode
- Debugging
- run test
- Deployment complete