Complete guide to initial setup of GA4 (Google Analytics 4)
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GA4 initial settings
GA4 essential initial settings for accurate data collection and web analysis, easy to follow even for beginners
We provide a complete guide to initial setup of GA4 (Google Analytics 4) and how to set up web analytics.
GA4 Initial Setup Key Elements
1. Account and properties settings
GA4 Set up your accounts and properties correctly to collect accurate data.
- Create account
- Setting properties
- Data stream connection
- Permission Management
2. Install tracking code
Properly install the GA4 tracking code on your website.
- Install Google Tag
- GA4 Measurement ID Settings
- Code Verification
- Check real-time data
3. Data filtering
Set filters for accurate data collection.
- Excluding internal traffic
- Exclude bot traffic
- Excluding developer IP
- Exclude spam traffic
4. Setting goals and events
Set up events and conversions that fit your business goals.
- Conversion event settings
- custom event
- goal setting
- event parameters
5. Audience settings
Define the audience to use for marketing.
- Audience Definition
- Create Segment
- Retargeting settings
- Personalization Settings
6. Report settings
Configure the reports and dashboards your business needs.
- Dashboard configuration
- custom report
- Notification settings
- Export data
GA4 vs Universal Analytics Comparison
| Category | GA4 | Universal Analytics |
|---|---|---|
| data model | event based | session based |
| Privacy protection | enhanced protection | basic protection |
| cross platform | Integrated tracking | separate tracking |
| machine learning | Built-in AI | limited |
| data storage | 14 months | 25 months |
| real-time data | Improved real-time | basic real time |
GA4 Settings Step 5
Step 1: Create an account
Create a GA4 account and complete basic setup.
- Link your Google account
- Account name settings
- Select country/region
- Data sharing settings
Step 2: Create Attribute
Create and set properties for your website.
- Property name setting
- Reporting time zone
- call settings
- Industry Category
Step 3: Data Stream
Set up a data stream to connect to your website.
- Create web stream
- URL settings
- Stream name setting
- Check measurement ID
Step 4: Install tracking code
Install the GA4 tracking code on your website.
- Install Google Tag
- GA4 Measurement ID Settings
- Code Verification
- Check real-time data
Step 5: Advanced settings
Configure advanced settings tailored to your business.
- goal setting
- Event settings
- Audience settings
- Report Configuration