How to accurately find your ‘target customer’, guide to setting up a persona
Related Marketing Services: Search Advertisement | Viral Marketing | SNS Marketing | YouTube Advertisement
Target customer persona
Increase advertising efficiency by setting up sophisticated target customers and analyzing personas for market segmentation.
We will teach you how to accurately find your ‘target customer’, guide to setting up personas, and market segmentation strategies.
Key elements of setting up a persona
1. Basic demographic information
Understand your customers' basic demographic characteristics.
- age and gender
- occupation and income
- area of residence
- family composition
2. Psychological characteristics
We analyze customers’ values, interests, and lifestyles.
- values and beliefs
- interests and hobbies
- lifestyle
- consumption pattern
3. Pain Point
Identify the problems and complaints customers are experiencing.
- Current Problems
- complaint
- Needs you want to solve
- priority
4. Media usage patterns
Understand what media your customers use and how.
- Mainly used media
- Time of use
- Content Preferences
- information acquisition path
5. Purchase behavior
Analyze customers’ purchasing decision process and behavior patterns.
- purchase decision process
- Factors Affected
- Point of purchase
- Post-purchase behavior
6. Communication style
Identify effective ways to communicate with customers.
- Preferred Communication Method
- language style
- Information delivery method
- feedback method
Persona vs general targeting comparison
| Category | Persona-based | General targeting |
|---|---|---|
| accuracy | high accuracy | low accuracy |
| personalization | high personalization | low personalization |
| message | custom message | general message |
| conversion rate | high conversion rate | low conversion rate |
| cost-effective | high efficiency | low efficiency |
| customer satisfaction | high satisfaction | low satisfaction |
Persona setup 5-step process
Step 1: Data collection
We collect a variety of data about our customers.
- customer survey
- interview
- data analysis
- observational study
Step 2: Segmentation
Segment customers based on collected data.
- Find out what you have in common
- Difference Analysis
- Setting segmentation criteria
- Identify characteristics of each group
Step 3: Create a Persona
Create personas for each segmented group.
- Setting up representative figures
- Create a detailed profile
- Scenario configuration
- Verification and supplementation
Step 4: Apply Strategy
Establish a marketing strategy based on the created persona.
- Message development
- Channel selection
- Content Planning
- action plan
Step 5: Measure and improve performance
Measure and improve the performance of your persona-based strategy.
- performance measurement
- Collect feedback
- Persona Update
- Improve your strategy