ROAS 10% improvement, how to discover hidden keywords
Related Marketing Services: Search Advertisement | Viral Marketing | SNS Marketing | YouTube Advertisement
Hidden keyword discovery strategy
Practical advertising strategy that improves ROAS by discovering hidden long-tail keywords through search word analysis
We will teach you how to improve ROAS by 10%, discover hidden keywords, and search word analysis strategies.
Hidden keyword discovery strategy
1. Search word data analysis
Deep dive into search term data in your advertising reports.
- Search terms report
- Click through rate analysis
- Conversion Rate Analysis
- cost effectiveness
2. Discover long-tail keywords
Find unexpected high-converting long-tail keywords.
- Long tail keywords
- Niche Keyword
- local keywords
- Season Keywords
3. Organize a separate campaign
Create a separate campaign using discovered keywords.
- Campaign Separation
- Targeting Optimization
- Bidding Strategy
- budget allocation
4. Expanded operations
We operate by expanding keywords that are performing well.
- Keyword Expansion
- Similar keywords
- Related keywords
- synergy effect
5. Performance measurement
We continuously measure ROAS improvement.
- ROAS tracking
- Conversion Rate Analysis
- cost effectiveness
- profitability analysis
6. Continuous optimization
We continuously optimize discovered keywords.
- regular analysis
- adjust strategy
- performance improvement
- Continuous monitoring
Characteristics of each keyword type
| Keyword Type | Competition too | search volume | conversion rate | cost |
|---|---|---|---|---|
| head keyword | very high | very high | low | very high |
| Long tail keywords | low | low | high | low |
| Niche Keyword | low | low | very high | low |
| local keywords | middle | middle | high | middle |
| Season Keywords | middle | fluctuating | middle | middle |
| unexpected keywords | low | low | very high | low |
5 steps to discover hidden keywords
Step 1: Data collection
We collect search term data in your advertising reports.
- Search terms report
- click data
- conversion data
- cost data
Step 2: Analysis and Discovery
We analyze collected data to discover hidden keywords.
- Performance analysis
- Identify patterns
- Discover hidden keywords
- Priority settings
Step 3: Configure your campaign
Create a separate campaign using discovered keywords.
- Campaign Design
- Targeting settings
- Bidding Strategy
- budget allocation
Step 4: Implement and Monitor
Run and monitor configured campaigns.
- Campaign launch
- Real-time monitoring
- Performance Tracking
- Troubleshooting
Step 5: Scale and Optimize
Expand and optimize high-performing keywords.
- Performance analysis
- expansion strategy
- Optimization
- continuous improvement